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May 6, 2026
In this episode of the Boulos Beat, guest host Sasha Phillips sits down with Molly DeLong Brubaker to discuss how she transformed her background in startup marketing and her experience as a new mom into Baby Booty—a fitness and community platform designed for parents. What began during COVID as virtual workouts quickly evolved into in-person classes, built around a simple idea: parents need a space where they can work out, connect, and show up as they are—without leaving their babies behind.
Baby Booty blends functional fitness with real-life parenting, offering classes where children are welcome and community is central. Each session combines a workout with dedicated time for connection, creating a supportive “third space” for parents to rebuild strength and identity. The business has grown largely through word-of-mouth, with many instructors coming from within the community, reinforcing its authentic and deeply personal culture.
A key part of their conversation also highlights the real estate journey behind the brand’s growth. Molly shares how moving from pop-up classes to a permanent studio required finding a space with easy access, ample parking, and a welcoming layout suited for parents with young children. With her first location in Portland and a second in Massachusetts, she reflects on navigating different markets, negotiating leases, and adapting spaces to fit her vision. As she explores expansion in southern Maine and considers franchising, real estate strategy remains central to scaling Baby Booty’s unique community-driven model.